Who is a Cord Blood Ambassador and what do they do?
Cord Blood Ambassadors are individuals participating in Americord’s National Cord Blood Awareness Month campaign called #BankOnBaby. Ambassadors will share via their social media platform(s) Americord content surrounding cord blood and cord blood banking to help raise awareness. The content will be in the form of pictures, videos, blog posts, and articles. The content will be available on Americord’s Twitter page, Facebook page, and Instagram page for sharing.
When is National Cord Blood Awareness Month?
Beginning July 1, 2016 the first day of National Cord Blood Awareness month and the #BankOnBaby campaign, Ambassadors will share cord blood related content until July 31, 2016.
Why is it important?
The idea is to spread knowledge about cord blood banking and create awareness around the benefits surround it.
According to a study in the Journal of Reproductive Medicine by Perlow ET Al, ⅓ of expectant parents are unaware of the option to preserve cord blood and of those who are aware 74% of them describe themselves as minimally informed.
Americord hopes to lower that percentage by promoting cord blood education.
What is the contest and how do I enter the contest?
The #BankOnBaby campaign’s goal is to spread awareness about cord blood and cord blood banking, to reward the public for helping us educate different communities, the campaign will have a contest component. The contest will consist of which individuals can share the most Americord or their affiliated partner content on their social media account with the hashtag #BankOnBaby. Cord Blood Ambassadors can enter the contest by sharing content posted by Americord or cord blood content of an Americord partner (Scary Mommy, Bundoo, and Glow) posted with the hashtag #BankOnBaby. Participants will receive 10 points for every Americord or affiliate partner share of content with #BankOnBaby. In addition, Americord will be hosting 4 quizzes throughout the month to help participants receive more points.
What is the grand prize?
At the end of National Cord Blood Awareness Month, the ambassador with the most points will win a $500 Amazon Gift Card provided by Americord.
To Enter #BankOnBaby Campaign Contest:
Become a Cord Blood Ambassador by sharing content<(anything on the Americord blog, Twitter page, Instagram page, or Facebook page that is about cord blood banking or surrounding products/services) created by Americord or their partners, with the #BankOnBaby.
The campaign and contest will begin on July 1st 12:00AM. Individuals are allowed to become ambassadors at any time of the month of July but, we encourage you start early!
Continue to share content for the entire month of July with the #BankOnBaby on Twitter, Instagram, and Facebook and rack up points to add to your overall monthly score.
The Point System:
- 10 points for each content shared on social platform(s)
- 20 points for each activity released by Americord, each activity will have its own set of rules to be released at a later date
Who wins? The Cord Blood Ambassador that has highest overall score on July 31st at 11:59PM will win a $500 Amazon Gift Card provided by Americord.